Why WW?

Winfried Windegger

30 years' experience in sales, negotiation and management
20 years of sales consulting and training
in 30 countries, in French and English
with 13 different courses, all customisable
with passion, enthusiasm, rigour, integrity and one motto:

"Improving what matters"

I'm a salesman at heart, and I've been passionate about passing on best practice in sales, negotiation and sales force management for 30 years. I'm a persuasive communicator who breathes new life into sales teams by implementing the key success factors for sales performance: the right management style, the most effective methods, the tools that help you succeed and high-quality, relevant and profitable training. I have a good or bad habit of challenging conventional wisdom: 'why' and 'how' are my two favourite questions....

I've had several lives. All related to sales and sales training.

I sold luxury yachts for Guy Couach Yachts in Cannes, the U.K. and the Arabian Gulf for 5 years.
I was a sales trainer at Mercuri International and Intop Training for 5 and 2 years respectively and for multiple B2B sectors (sales of machines, products and services).
I managed marketing and sales at bioMérieux Switzerland (biotechnology, in vitro diagnostics) for 10 years
I spent a year at Société Générale bank to perfect my knowledge of finance,
I managed sales training for bioMérieux International for a further 10 years, covering 30 countries and 1,500 sales people (audits and development of sales processes and skills, training engineering, face-to-face, distance and e-learning courses, and personalised coaching).
to return, in 2022, to what makes sense to you and to me: developing the sales, negotiation and management skills of sales people to help motivated individuals and the companies that employ them, succeed.

Let's talk about what I really know how to do. Because I really do it. And have been for a long time.

Define realistic and relevant sales strategies and action plans
Sell and negotiate 'solutions' at different levels of decision-making, particularly in complex sales situations
Manage commercial opportunities using the right indicators, the right tools and the right method
Implement the process and tools for managing a portfolio of customers, key accounts and distributors
Effectively lead and manage the activities of a sales force in the field (planning and coaching)
Transforming managers' and salespeople's dashboards and CRMs into motivating, relevant and useful tools, by revisiting the relevance of the input flow, the indicators that are really necessary and in line with the real factors that influence sales results.
Develop salespeople's motivation and commercial skills to sell more and better "with integrity".
Facilitate 13 face-to-face courses and conferences in French and English
Manage a Sales Excellence Training Academy for multiple countries and hundreds of sales people
Design and create e-learning courses in 10, 20 or 40 languages if required
Design, code and implement customised e-learning modules for companies wishing to train their sales reps and distributors online (find out more), and implement them on SCORM-compliant LMSs (the company's own or a dedicated, customised space on the WWINDER Sales Consulting LMS)

A few references, WW ?

Philippe Loups, Directeur des Ventes de Suisselle SA

Eric OSEI

Managing Director of SYSMEX
West and Central Africa

"A huge shoutout to WWINDER SALES CONSULTING SARL for their invaluable contribution to our Sysmex sales managers in the WCA Area. Their expert guidance and innovative tools have significantly enhanced our distributor performance. Country sales managers are already seeing the benefits and are actively using these tools to drive success. Thank you, WWINDER SALES CONSULTING SARL, for your partnership and dedication to excellence! Together, we're achieving great things."

Frédéric BENGOLD

CEO of SERVIER
Portugal

"For more than 30 years, thanks to Winfried, I've been integrating into my DNA this passion and know-how for negotiation and management that he's one of the rare people to know how to pass on so well ... I prescribe his advice with my eyes closed!"

Mohammad El KHOURY

CEO at GE Healthcare
Riyad, Saudi Arabia

"I was lucky enough to work with Winfried at BioMerieux and as CCO of Quotient. The expertise, the level of understanding of the company's needs, the rigour, the ability to deliver training with a high level of pedagogy in line with the company's objectives and, last but not least, the pleasure we had in working together are second to none. [...] All his interventions had an impact and were crowned with success. Thank you!"

Why you, WW ?